These marketing strategies can help small businesses gain new customers and increase repeat business. Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents.
1. Collect Reviews & Testimonials
Having positive reviews to your business name is an incredibly strong tool, so part of your marketing strategy should be directed toward collecting reviews from current clients. An important piece of your online presence is online reviews. Reviews are crucial when it comes to ranking in local searches and acquiring new customers. Prompt customers at the right time, after they have enjoyed their meal or received their order in the mail. Pick one or multiple platforms that your want to direct people to such as Facebook. Take inspiration from your reviews and continue to improve your brand/ business and with these efforts it will help your VISION stand out.
2. Make your customers say “WOW”
Think of the most creative way to surprise your customer and they will not only become loyal customers, they will also spread the word for your. You don’t need to do all the marketing yourself, turn your best customers into brand advocates who will market for your. You need to exceed your customers’ expectations!
3.Build a strong online presence
An important part of marketing today is developing an online presence. You might think your local restaurant has no benefit of being online, as customers are usually local. To the contrary, your will be able to attract new customers in the area and beyond by being present online. You want people to find your online when they are looking for a business in the area, whether that’s on Google, Facebook, LinkedIn or Instagram.
4. Learn from your competitors
Make sure to document your findings; your can create a chart to show your strengths and weaknesses alongside your competitors. Find out how they are attracting customers and, more importantly, what is and isn’t working for them. As a small business, your should start by looking at what your direct competitors are doing in the area.
5. Build an email list
Once your have an email list, your can create an email marketing strategy. Decide what types of emails your would like to send out, ranging from newsletters and industry-related news to promotions and recommended purchases. The types of emails will depend on the goal your want to achieve, such as improving brand recognition, increasing customer retention or boosting sales. Email marketing is a great way to a build lasting relationship with your customers. But in order to get the full benefits of email marketing, your need to build out a substantial email list first.
These are straightforward and attainable ways to boost your small business marketing. You have to work on building an email list, as well as getting your local market to know who you are and the purpose your business serves. All the above marketing strategies can help small businesses gain new customers and increase repeat business. Many of them also overlap and work together in order to set your business apart from the crowd.