4 Ways to Use Facebook for Marketing
Millions of businesses, big and small, connect with people on Facebook. No matter what age group you’re targeting, there will be more than enough of those users on Facebook. Two billion people use Facebook every month to connect with friends and family and to discover things that matter. Facebook is more than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
1. Facebook Advertising: Classic Ads
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website. Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks. Using Facebook advertising to increase your, “Likes” can be very beneficial once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed. This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.
2.Facebook Promoted Posts
The other way to push a post into the news feed is to use the Ads Manager (or Power Editor) to promote a post. The benefit of promoting a post is that you have more targeting, pricing and bidding options. You also have different bidding and budgeting options with a promoted post. You can choose cost per click or spend a certain amount per day or even switch between models if you want to. Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up, just click the button beneath any of your page posts. While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
Sponsored content appears in the Facebook user’s news feed just as any other post from your brand might. This helps create a more seamless experience for the user as it doesn’t disrupt their social media activity. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers. You don’t even have to enter the Facebook Ads manager to create sponsored post content. Facebook will often prompt you to sponsor a certain post in order to gain more visibility and improve engagement with the content. Though the ease of use may make it tempting to boost posts without considering your goals or performance expectations, you will need to put some strategy behind your sponsored content if you want to see the best results.
4. Targeted Advertising
You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users hide ads they don’t like and “Like” a page right beneath an advertisement. Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment. Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget. The advantage is that Facebook ads are very powerful, and they’re more likely to succeed than pages or groups since you can choose who sees the ads. The downside, of course, is the cost. It’s easy to run lots of Facebook ads without making anything back, so keep careful track of your budget.
Facebook is not only powerful but also flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints. However, Facebook is not a get rich quick act. It requires work and effort. Using Facebook for marketing, you get a chance to make money by helping others. If Facebook is not a current part of your marketing campaign, it should be. Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it. People are NOT buying your product, they are buying the solution your problem solves, your ads purpose is to a ligate that problem, you have to present your product as the best/only solution in which you create a relationship.